We explain complicated things, so people act: strategic narrative, change communication and learning design

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150,000 people have sat through our training.
None of them fell asleep,
we’re sure.

We ran the internal creative and
learning studio inside Airbus, for
employees, suppliers, and partners
across one of the most complicated
organisations on the planet.

What we believe

  1. The right storytelling and design work.1

  2. Complex doesn’t mean boring.2

  3. AI helps us, does not replace us.3

1 When you combine good structure and beautiful
design, people care and remember more.

2 The world is full of confusion. We’re
making it clearer, one project at a time.

3 Because when the subject is complex, when it
gets noticed, when it genuinely cannot fail,
that’s exactly where humans need to come in.

What we do

The 3 moments

of any transformation

  • Engage

    We find the story. Why this, why now, and what’s in it for them, in words any manager can repeat in the lift.

    • Strategic narrative
    • Positioning
    • Launches
    • AI adoption
    • Sales enablement

  • Change

    We help people see themselves in it. What changes in their daily work, what stays the same, and what to do when it goes wrong.

    • Change communication
    • Culture & values
    • Restructures
    • Manager kits
    • Compliance & ethics

  • Enable

    We make sure they can actually do it. Engaging training, real scenarios, and a guide they’ll open more than once.

    • Custom eLearning
    • In-person training
    • Webinars
    • Onboarding
    • Guides & job aids

What we
don’t do

We don’t build:

  • Template libraries dressed up as courses.
  • Forty-slide modules with a “Next” button as the only interaction. Forty-slide modules with a “Next” button as the only interaction.

And we won’t be one more headache in your day, or leave you hanging. We’ve seen all of it. We’re not doing it to you.

No voice-over
telling you how innovative it is.

Organisations choose us because it looks good. They stay because it works.

There’s a real principle behind this: the Aesthetic Usability Effect. When something looks well designed, people trust it more, engage with it more, and actually remember it.

Case studies

Things your staff has never said about complex communication. Until now.

“This project is a genuine best-practice example.” “The design is innovative, and the content is presented in a way that truly holds the learner’s attention.” “Succinct, to the point, not overly gimmicky, relevant to real experience. As training should be.” “Innovative and makes you feel like you’re in a face-to-face event.” “The look and feel of the module is excellent, and really puts across the learning in a clear, concise way.” “Wish more modules were like this one.” “Excellent actor and amazing graphics, kept my attention.” “Well focused on the user and avoids technical jargon.”
“Well presented in an easily understandable way.” “I came back from holidays today to see this great work!” “Great refresher training and a good example is used to explain the different processes.” “Well presented and fun, and not too long.” “It’s very engaging and highly interactive.” “Finally, an interactive and relevant e-learning course.” “Good use-case scenarios, active ‘participation’ keeps your attention.”

Let’s start with The Right Foot.

Say hello - [email protected]

or book your meeting

If something’s not working for you, tell us. We’ll actually fix it.

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The short version

The Right Foot Studio explains complicated
things, so people act: strategic narrative,
change communication and learning design.
Storytelling and design, together.

Want to do the right thing?

[email protected]